THROW is a professional hair color brand developed with a focus on creating cool-tone shades, such as Ash and Matte, with clarity, softness, and a natural-looking finish. It enables hairstylists to achieve precise color results while delivering transparent, even color from roots to ends.
The concept behind the product is to make hair coloring simpler while still achieving reliable, targeted results. Through carefully designed formulations, THROW helps color adhere evenly, creates a smooth color texture, and leaves hair with a natural look and feel—similar to the beauty of natural hair.
This concept has led to the development of key product features as follows:
1. Water Rich Cream Technology - Clear, vibrant color from within the hair
A formula with an optimized moisture balance in the cream base allows color pigments to penetrate effectively into the hair. This helps create color that appears clear, vibrant, and evenly distributed from within the hair.
2. Base Color Design - A color structure that helps reduce red undertones
The color design is developed to minimize unwanted red, dull, and heavy tones. This allows cool-tone shades to appear cleaner, more transparent, and more dimensional.
3. Dual Silk Complex - Enhances shine and smoothness
A combination of two types of silk protein helps coat the hair surface, enhancing shine while providing a soft, flexible feel.
4. Organic Oil & Botanical Essence - Hair care with naturally derived ingredients
A blend of organic oils and botanical extracts helps maintain moisture and support healthy-looking hair.
5. Comfortable Fragrance - A gentle scent for a more pleasant coloring experience
The formula helps reduce the characteristic odor of hair color products, creating a more comfortable experience during and after the coloring process.
