99% Less Breakage*
* vs. non-conditioning shampoo
12X Smoother Hair*
* vs. non-conditioning shampoo
Extra Shine*
* vs. non-conditioning shampoo
WELCOME TO WELLA
For Over 140 years, Wella Professionals has been the go-to partner for millions of stylists worldwide. Over this time, we’ve never just followed trends – we’ve set them. From inventing the first hair cream colorant to launching the first color + care system with built-in metal purifier, innovation is our DNA.
Today, we’re proud to be no.1 salon color brand globally – and we’re just getting started.
Brand DNA
- +140 years of pioneering hair science
- Over 600 global patents
- 4 strategically located R&D sites
- +20 Awards & accolades P12M (2024)
- 300 scientists & engineers
- 41 Wella training hair studios around the world
- Education Star rating 4.9 out of 5*
- Global Hair Collective
- Wella signature Events: ITVA, Destination
- All innovations are created for and with Hair Professionals
- Educated over 640K stylists and over 30K salons
- We employ more than 500 Hairdressers and Educators
- Passionista Program in 14 markets with +500 Wella Passionistas
Free! Digital Downloads
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